GoHighLevel Pricing: Costs & Plans [Is It Worth The Price?]


Are you in search of information on GoHighLevel pricing? If so, you’ve come to the right place.

This article delves into the details of GoHighLevel pricing plans to assist you in determining which plan aligns best with your business needs. A comprehensive comparison between the Agency Unlimited Plan and the Agency Pro Plan is also provided.

Additionally, I will guide you through the process of canceling or pausing your subscription, accompanied by illustrative examples.

GoHighLevel stands out as an innovative, all-encompassing platform, equipping you with the essential tools and resources required to manage your business and digital marketing agency efficiently.

Explore its features through a free trial option, allowing you to make an informed decision on whether GoHighLevel is the optimal tool for your specific needs.

GoHighLevel Pricing: How Much Does GoHighLevel Cost?


Based on the GoHighLevel plan you choose, you’ll be provided with different features. The pricing structure offers three distinct plans, ranging from $97 to $497 per month.

Stay tuned, as I’ll also reveal a strategy for securing a substantial discount on any GoHighLevel pricing plan of your choice.

GoHighLevel Pricing Overview; here’s what we’ll cover in this post

  • GoHighLevel 14 Days Free Trial
  • Agency Starter Account
  • Agency Unlimited Account
  • Agency Pro (Includes White Label Mobile App + Custom Zap Upgrade)
  • GoHighLevel Annual Discount

Is GoHighLevel Worth The Price?

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Examining the amalgamation of various tools into a unified software, offered at a fraction of the cost compared to individual purchases, I would assert that the price is justified.

In comparison to its competitors, GoHighLevel stands out due to the significant sophistication of its software.

#1. Agency Starter Account – $97/month or $972/year

The GoHighLevel CRM Starter Account, priced at $97 per month or $972 annually, is designed as an excellent entry point for establishing your CRM and initiating your agency.

Key Features:

  • Twilio: Facilitates communication with customers through various channels, including two-way texting for SMS and email, voicemails, MMS, phone connect, and Facebook Messenger. Activation requires entering your API.
  • MailGun: Works in conjunction with two-way texting, ensuring unlimited messages. Similar to Twilio, activation requires your API.
  • Workflow Builder: Automates website tasks through custom workflows, allowing you more time to focus on other business aspects.
  • Campaign Builder: Enables the tracking of campaigns from platforms such as Google Analytics, LinkedIn, and Gmail. Simplifies the addition of campaign parameters to the campaign URL.
  • Pipeline Management: Tracks prospective clients from the landing stage to deal closure, ensuring effective monitoring of the process.
  • Landing Page Builder: Allows for the creation of detailed landing pages where advertisements or sales copy can guide visitors on desired actions.
  • Form Builder: Assists in constructing Google forms to collect visitor details, aiding in customer classification based on their needs.
  • Email Builder: Enables the creation, design, and sending of emails, covering newsletters, campaigns, transactional emails, follow-ups, etc.
  • Website Builder: Simplifies the website building process, providing authentic business representation without the need for coding.
  • Calendar: Manages appointment requests efficiently, preventing the likelihood of missed appointments during lead generation or campaign runs.

#2. Agency Unlimited Account – $297/month or $2976/year

Building upon the features of the Agency Starter Account, the Agency Unlimited Account, priced at $297 per month or $2976 annually, offers an extended set of capabilities.

Additional Features:

  • Customized White Label Desktop: Allows for the use of your domain and customization of your platform’s outlook and interface, providing a personalized look for your clients.
  • Memberships and Partner Program: Facilitates networking with marketers worldwide, fostering a community where ideas are shared, and knowledge is exchanged. Also, enables the creation of a membership community for clients.
  • Chat and Phone Support: Provides access to live chats with the support team for any queries or confusion during usage.
  • Basic API Access: Offers API connectivity for integration between different software and computer programs.
  • Unlimited Accounts: Grants the flexibility of having multiple accounts, allowing you to sell these accounts at your preferred price if not needed in your business model.

#3. Agency Pro (White Label Mobile App+ custom upgrade)- $497/month or $4968/year


It incorporates all the features from the Agency Unlimited Account, including:

1. Split Testing: Also known as A/B testing, this GoHighLevel feature aids in evaluating the performance of different versions of your landing page, home page, or web page. It assesses metrics such as conversion rates, form completion, and other specified goals.

2. AI Conversational Bot: Exclusive to the GoHighLevel Agency Pro account, this feature leverages Artificial Intelligence and Machine Learning to automate processes, particularly handling conversations. The AI bot engages in conversations, whether spoken or typed, providing a dynamic interaction experience.

3. SaaS Mode: For those who prefer not to install the software on their device, the SaaS (Software as a Service) mode allows remote access over the internet. This mode is convenient when accessing information on the software from a device without the installation. The SaaS mode is not limited, offering unlimited access.

4. Advanced API Access: The API access in this pricing plan is an advanced version. Additionally, this plan incorporates Email and Text Rebilling.

5. Agent Reporting: GoHighLevel’s Agency Reporting feature facilitates the monitoring of call-related metrics, including answered calls, first-time calls, missed calls, scheduled calls, and the average duration of each call. It also provides the capability to record calls, offering valuable insights into the performance of salespersons and their lead conversion strategies.

GoHighLevel Annual Discount: How to Get a Huge Discount

Achieving a substantial discount on GoHighLevel is attainable by opting for its yearly plan.

For instance, opting for the GoHighLevel yearly plan translates to significant savings:

  • $192/year on the Agency Starter Account
  • $588/year on the Agency Unlimited Plan
  • $996/year on the Agency Pro

Curious about how to secure this substantial discount? Follow these straightforward steps to initiate the assessment of discounts on GoHighLevel Yearly Plans.

STEP 1: Initiate Your Free Trial

Click here to commence the creation of your free trial account. Following this, you’ll be directed to select a plan and proceed with the 14-day free trial. Choose your preferred plan and complete the setup of your free trial account.

STEP 2: Log Into Your Account

Subsequently, log in to your account and navigate to the middle-end of your High Level dashboard. Click on “Upgrade.” Once the upgrade option is selected, the pricing page will appear, allowing you to toggle between the monthly and annual prices.

For the monthly tab, you’ll find the price applicable for monthly payments. Refer to the image below for a visual representation.

GoHighLevel Pricing: Standard Pricing Plan

GoHighLevel Pricing: Standard Pricing Plan

If you wish to view your potential annual savings, simply click on the “Pay Annually” tab to navigate through the pricing plan.

Below illustrates the amount you’ll be saving with the annual plan.

GoHighLevel Pricing: Discounted Pricing Plan

GoHighLevel Pricing: Discounted Pricing Plan

GoHighLevel Pricing – Agency Unlimited Account Vs. Agency Pro

The Agency Unlimited and Agency Pro plans are highly recommended for maximizing the benefits of GoHighLevel. Let’s explore their similarities and differences:


  • Unlimited accounts and users.
  • Customized white label desktop for a personalized brand appearance.
  • Live chat support for prompt assistance.
  • Inclusion of all features available in the Agency Starter plan.


  • Agency Unlimited offers Basic API access, while Agency Pro provides the more advanced API access.
  • Agency Pro allows A/B or split testing, a feature not available in Agency Unlimited.
  • Artificial Intelligence feature is present in Agency Pro but absent in Agency Unlimited.
  • Agency Pro permits access to the GoHighLevel platform over the internet through SaaS, whereas Agency Unlimited can only be accessed through the installed software on your device.

Therefore, the choice between Agency Unlimited and Agency Pro depends on the size of your business and the number of campaigns you run concurrently. Agency Pro is better suited for larger settings, offering advanced features like split testing to optimize campaign effectiveness.

For instance, the split testing feature in Agency Pro aids in identifying high-converting pages, enabling a more focused and cost-effective approach. This prevents unnecessary spending on campaigns that may not yield desired results.

It’s worth noting that Agency Unlimited holds an advantage in terms of pricing, potentially being more budget-friendly for some users.

In summary, this breakdown provides a comprehensive understanding of the different GoHighLevel pricing plans, helping you make an informed decision based on your business size and campaign requirements.

See more: Complete GoHighLevel Review 2024: [Pros and Cons]

GoHighLevel Pricing – GoHighLevel Subscription Management: Cancellation and Pausing

Canceling or pausing your GoHighLevel subscription involves a series of steps that require attention. Here’s a detailed guide:

Cancellation Process:

STEP 1: Login Sign in to your GoHighLevel account and navigate to the billing page in the settings.

STEP 2: Initiate the Cancellation Process On the billing page, locate your account type image. Below it, you’ll find information about the expiry date of your current plan, along with an option to click for further details.

Go High Level Pricing: Cancelling Your Account

Go High Level Pricing: Cancelling Your Account

STEP 3: Cancel the Subscription Clicking on the provided link will direct you to the subscription modification page, where you will find the option to “Cancel the Subscription.”

Go High Level Pricing: Modifying Your Account

Go High Level Pricing: Modifying Your Account

GoHighLevel will then ask for your reason for cancellation. Choose the appropriate option, or select “Others” if none matches your reason. On the next page, you’ll encounter the “Cancel Now” option.

Go High Level Pricing: Pausing or Cancelling Your Account

Go High Level Pricing: Pausing or Cancelling Your Account

Following this, you’ll be directed to a form to fill out. After completing the form, click on “Confirm Cancellation.”

Go High Level Pricing: Account Cancellation Confirmation

Go High Level Pricing: Account Cancellation Confirmation

A confirmation message will appear, along with information on the duration it will take for the cancellation to be effective. Although the message may indicate 72 hours, you can expect to receive a subscription cancellation notice in your email within 24 hours.

GoHighLevel Pricing – How To Pause Your GoHighLevel Account

Pausing your GoHighLevel account follows a process closely resembling that of canceling. Begin by logging into your account and navigating to the dashboard.

Click on “Settings” beneath the dashboard, followed by selecting “Billing.”

On the billing page, click beneath the account type image. Transitioning to the modification page, choose “Pause Account,” which will lead you to a form requiring completion.

Upon filling out the form, you’ll be directed to a confirmation page where you can verify and confirm the pause request.

GoHighLevel Pricing – GoHighLevel Pricing FAQ

Is there a GoHighLevel free trial? Certainly, yes. Both the Agency Starter, Unlimited Plan, and Pro versions offer a 14-day free trial.

How do I upgrade my GoHighLevel membership? To upgrade your membership, sign in to your account and click on the upgrade icon located at the middle lower end of the dashboard. Once clicked, the three pricing plans will be displayed, and you can choose any of them to proceed with the upgrade.

How do I modify my GoHighLevel Subscription? After logging into your account, navigate to the settings icon, and you’ll find the billing option. Click on it, and various modification choices will be displayed. You can opt to cancel the subscription, pause it, downgrade, upgrade, or extend the trial.

What is the GoHighLevel Payment Method? GoHighLevel accepts payment through Visa card, Master Card, American Express (AMEX), Discover, and Visa-Debit.

Conclusion – Is GoHighLevel Pricing Right For Your Business? This post is intended to simplify the understanding of GoHighLevel pricing plans and their comprehensive features. Undoubtedly, GoHighLevel proves to be a robust tool for automating various business processes, from constructing marketing funnels to actualizing sales. This efficiency allows you the freedom to focus on other critical aspects of your business.

Don’t hesitate; take the initiative now and select the plan that aligns with your business requirements. If you’re still unsure, kickstart your journey by signing up for the free trial today.

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