GoHighLevel vs Keap: Which Is Better?


GoHighLevel vs Keap: Which Is Better?

Are you in search of the optimal marketing software for your business but find yourself perplexed about whether to opt for Go High Level or Keap (formerly Infusionsoft)?

If so, you’ve landed on the right page.

The primary objective of any business is lead generation, and the vitality of a business hinges on its marketing strategy. As a business owner, your priority is to select software that not only alleviates the burden of marketing but, more importantly, efficiently converts leads.

Both Go High Level and Infusionsoft (now Keap) stand out as all-in-one marketing solutions designed to facilitate various marketing activities and enhance sales. Their predominantly automated features have positioned them as preferred Customer Relationship Management (CRM) software options.

In this article, I will conduct a comparative analysis of Go High Level versus Infusionsoft (Keap), shedding light on their key features, advantages and disadvantages, price comparisons, and other essential details to assist you in making an informed choice.

GoHighLevel vs Keap: Overview

Feature GoHighLevel Keap
User Interface ✓ (Intuitive and user-friendly) ✓ (User-friendly with a clean interface)
Customer Relationship Management (CRM) ✓ (Includes CRM functionality) ✓ (CRM functionality integrated)
Marketing Automation ✓ (Built-in tools for marketing automation) ✓ (Strong marketing automation features)
Sales Automation ✓ (Sales pipeline management and automation) ✓ (Sales automation capabilities)
Email Marketing ✓ (Integrated email marketing tools) ✓ (Email marketing features included)
Analytics and Reporting ✓ (Basic analytics and reporting) ✓ (Reporting tools available)
Integration Capabilities ✓ (Support for various third-party integrations) ✓ (Integrates with popular apps)
Customization ✓ (Customizable templates and workflows) ✓ (Templates and custom fields available)
Mobile Access ✓ (Mobile-friendly interface) ✓ (Mobile access with dedicated apps)
Community and Support ✓ (Active community and support resources) ✓ (Community support and knowledge base)
Scalability ✓ (Scales well for small to medium-sized businesses) ✓ (Designed for scalability)
Pricing ✓ (Affordable pricing plans) ✓ (Expensive pricing plans)
Learning Curve ✓ (Easy to Use) ✓ (Moderate Complex)
AI and Automation ✓ (Basic AI and automation features) ✓ (Automation features available)
Overall Rating 9/10 7/10
Website Link GoHighLevel Website Keap Website

What is Keap?


Keap stands out as a comprehensive marketing platform designed to streamline lead generation, conversion, and customer relationship building.

This all-encompassing tool integrates sales and marketing automation, customer relationship management, and various e-commerce functionalities into a single platform. Keap allows you to effectively segment your contacts, implement automated email campaigns, and monitor all interactions with ease. Additionally, its e-commerce features enable efficient inventory management, including setting up shopping carts, configuring payment methods, and facilitating a seamless purchase process with invoicing and receipt capabilities.

The versatility of Keap has proven instrumental in aiding the growth of small and medium businesses across diverse industries. Its impact extends beyond initial sales, contributing significantly to customer retention efforts.

Keap doesn’t just facilitate operational tasks; it equips users with analytics tools. These tools empower businesses to track and evaluate sales performance, campaign effectiveness, and email outreach. Such analytical insights are invaluable for monitoring return on investments and making informed decisions to optimize overall business strategies.

Features of Keap

Here are some key features of Keap that establish it as a comprehensive marketing platform:

  1. Marketing Automation: Keap excels in automating repetitive tasks, ensuring a consistent and organized marketing process. This feature enables you to meet the diverse demands of marketing by delivering the right content to the right audience at precisely the right time.
  2. eCommerce and Payment: Tailored for eCommerce businesses, Keap allows you to effortlessly set up your online store, design purchase order forms, and establish a user-friendly shopping cart. This feature aids in follow-ups with clients who haven’t completed the purchase process. Keap also simplifies the invoicing and receipt process, with payments conveniently handled directly on the platform.
  3. CRM (Customer Relationship Management): Keap’s CRM feature provides a centralized hub for all client-related information. You can categorize customers and send targeted emails based on specific criteria. The platform includes web forms to capture leads and monitor the conversion process, as well as a calendar management system to schedule and track customer appointments.
  4. Email Marketing: Boasting an advanced automated email marketing feature, Keap allows you to create email sign-up forms and manage subscriber lists. It provides customizable email templates for efficient communication and allows bulk email distribution. The A/B testing integration enables you to assess the performance of each email content before sending. Additionally, Keap includes an auto-responder for prompt responses to customer inquiries.
  5. Text Marketing: Recognizing the high open rate of text messages (94%), Keap integrates text messaging into its CRM feature. This facilitates a more personalized and direct connection with customers, enhancing engagement on a closer level.

Pros and Cons of Keap (formerly Infusionsoft)

Here are the distinctive advantages and drawbacks of Keap, outlining how they can positively or negatively impact your business.

Pros of Keap (formerly Infusionsoft):

  1. Unified Sales and Marketing Automation: Keap excels in consolidating sales and marketing activities within a single platform, providing seamless automation.
  2. Ideal for Small and Medium Businesses: Tailored to the needs of small and medium businesses, Keap offers a practical solution for companies of this scale.
  3. User-Friendly Interface: With a user-friendly interface, Keap simplifies the setup process, making it accessible for users at various skill levels.
  4. Comprehensive Support: All pricing plans include access to a customer success manager, ensuring personalized assistance, along with 24/7 chat and phone support.
  5. Analytical Insights: Keap’s analytics feature empowers businesses by providing insights into different aspects of the marketing process, facilitating informed decision-making.
  6. Efficient eCommerce Sales: Streamlining eCommerce transactions, Keap facilitates one-click payments, contributing to a smoother sales experience for customers.

Cons of Keap (formerly Infusionsoft):

  1. Contact-Based Pricing: Keap’s pricing is contact-based, meaning that as your contact list grows, the monthly subscription cost increases accordingly.
  2. Compatibility Issues with WordPress: Keap may not integrate seamlessly with WordPress, potentially posing challenges for users relying heavily on this platform.
  3. Campaign Builder Limitation in Firefox: The Campaign Builder functionality on Keap may experience limitations when used in the Firefox browser, potentially affecting user experience.

What Is Go High Level?

Go High Level Review: Overview

Go High Level, also known as HighLevel, stands out as a comprehensive marketing automation platform that consolidates a range of essential marketing tools in a single, convenient space. This versatile platform enables you to seamlessly create emails, newsletters, forms, and manage contacts for your business or service.

With Go High Level, you gain access to a diverse set of features, including a Customer Relationship Management (CRM) system, a funnel builder, automated email and SMS marketing, an appointment and booking system, and even a membership site tailored for course creators, among other functionalities.

For companies or agencies seeking efficiency, Go High Level offers the potential to replace multiple existing marketing tools with its all-in-one solution. The platform provides a centralized dashboard for managing campaigns, eliminating the need to navigate through various dashboards and sign up for different software.

Go High Level takes convenience a step further by integrating with a variety of applications, such as Zapier, MailChimp, Twilio, and more. This integration ensures freedom and accessibility, allowing users to connect seamlessly with their preferred software solutions.

The applications within Go High Level are specifically crafted to enhance sales team productivity. By offering a comprehensive toolkit, the platform empowers sales teams to effectively engage with customers, monitor interactions, and close deals in real-time, ultimately contributing to increased revenue and overall business success.

GoHighLevel Features

The GoHighLevel CRM offers a comprehensive set of features to drive business growth:

1. CRM and Pipeline Management: GoHighLevel boasts a robust CRM tool for managing all customer relationships and interactions. It enhances business relations, fostering growth. Key features include:

  • Integration with platforms like Salesforce and Pipedrive, providing a complete view of the pipeline across all accounts.
  • Mobile-friendly design for tracking leads and managing accounts on the go.
  • Responsive design ensuring a seamless experience across various devices.
  • Real-time data insights for informed decision-making.

2. Detailed Client Dashboard: Agency owners can provide clients with a detailed dashboard reporting on campaign progress and lead conversion. The dashboard displays up-to-date tasks for the sales team, offering a clear view of client sales, including:

  • Opportunities won, lost, or open.
  • Pipeline overview with won, lost, and pending amounts.
  • Conversion rate monitoring and overall business performance visualization.

3. Reputation Management: Utilize GoHighLevel for effective reputation management. The software empowers users to control their brand’s reputation by:

  • Sending “Review Requests” to clients for feedback on chosen platforms.
  • Linking Google My Business account for streamlined review requests and management.
  • Simplifying the process of requesting and managing reviews from Google My Business.

4. Built-in Calendar: Stay organized with the built-in calendar, allowing users to manage appointments and daily schedules. The calendar facilitates:

  • Client appointment scheduling.
  • Real-time notifications for important events, meetings, and tasks.
  • Integration with Google Calendar for seamless connectivity.

5. Funnel Builder: GoHighLevel’s drag-and-drop funnel builder empowers users to customize and build actionable landing pages, forms, funnels, and surveys optimized for desktop and mobile. Notable features include:

  • Cost-effectiveness compared to other sales funnel software with more features.
  • Drag-and-drop interface similar to ClickFunnels for easy customization.
  • Variety of funnel templates for quick start-ups.
  • Ability to create a simple site with navigation using the same builder, with the option to add a custom domain for added impressiveness.

GoHighLevel vs Keap: Pricing

Understanding the offerings of each software is crucial for your business, but the most critical aspect to consider is the associated cost.

Keap Pricing



Keap offers three distinct pricing plans, each tailored to meet different business needs:

1. Keap Pro – $169/month:

  • Allows two users to share the platform, with an additional fee of $29 for each extra user.
  • Supports up to 1500 contacts.
  • Provides dedicated phone and live in-app support.
  • Includes automated email marketing with templates.
  • Offers various templates for creating landing pages.
  • Manages eCommerce activities, automatically sending invoices and generating receipts with one-click payments.
  • Features a sales pipeline and analysis for monitoring client conversion journeys.
  • Enables appointment scheduling with clients, along with timely notifications.

2. Keap Max – $249/month:

  • Incorporates all features of Keap Pro.
  • Allows three users to access the platform.
  • Supports up to 2500 contacts.
  • Introduces promo codes and upsells for affiliate marketing.
  • Provides detailed analytics on transactions and campaigns.

3. Keap Max Classic – Custom:

  • Customized according to specific business needs.
  • Incorporates features not available in Pro and Max plans.
  • Includes a shopping cart and order form functionality, allowing businesses to set up their shopping cart and create order forms for customer orders.

The Keap Max Classic plan is designed to cater to unique business requirements, providing additional features such as shopping cart and order form capabilities that are not present in the Pro and Max plans. The pricing for Keap Max Classic is customized based on the specific features and needs of the individual business.

GoHighLevel Pricing

go-hight-level 11

HighLevel offers dedicated payment plans catering to various needs:

1. Agency Starter Account – $97/Month:

  • Twilio integration for 2-way texting.
  • Mailgun integration for unlimited sending.
  • Single account setup for managing one client or agency.
  • 14-day free trial.
  • Comprehensive features, including CRM and pipeline management, unlimited sales funnels, website builder, surveys and forms, email marketing, 2-way SMS marketing, booking and appointments, workflow automation, courses/products, call tracking, reputation management, tracking analytics, grey-labeled mobile app, and white-labeled mobile app.

2. Agency Unlimited Account – $297/Month:

  • Includes all features of the Agency Starter Account.
  • Offers unlimited sub-accounts, allowing the creation of multiple accounts for clients or other businesses.
  • Branded desktop app with the ability to use a custom domain and customize the platform’s appearance.
  • 14-day free trial.

3. White-Label Mobile App + Custom Zap Upgrade – $497:

  • Encompasses all features of the Agency Unlimited Account.
  • Introduces a white-labeled mobile app and custom Zapier upgrade.
  • Includes a mobile app and meets Zapier requirements.
  • This upgrade does not come with a 14-day free trial.

Each payment plan caters to different user needs, offering a range of features and capabilities. Users can choose the plan that aligns with the size and requirements of their agency, with options for both budget-conscious startups and those looking for advanced features and customization.

Go High Level vs Keap: Differences

Having explored details about Keap, let’s now delve into how GoHighLevel differentiates itself from Keap across various parameters:

1. Pricing Plan:

  • GoHighLevel offers three pricing plans: Agency Starter Account ($97/month), Agency Unlimited Account ($297/month), and Agency Pro ($497/month).
  • Keap provides three plans as well: Keap Pro ($169/month or $1548/year), Keap Max ($249/month or $2388/year), and Keap Max Classic (Customized).
  • All GoHighLevel plans include unlimited users and accounts, while Keap’s Pro and Max versions come with 2 and 3 users, respectively.
  • Considering the features, GoHighLevel is perceived as more affordable than Keap. The flexibility of unlimited users and accounts in GoHighLevel makes it cost-effective for larger teams.

2. White Labelling:

  • GoHighLevel allows white-labeling, enabling users to resell the software under their brand in the Agency Unlimited and Agency Pro plans.
  • Keap does not provide white-labeling options, making it more apparent to clients that the platform is Keap.

3. Reputation Management:

  • GoHighLevel offers reputation management features, allowing users to request reviews from clients and enhance online reputation.
  • Keap does not have a provision for reputation management, potentially missing out on leveraging customer feedback for business improvement and marketing.

4. Account Users:

  • GoHighLevel allows unlimited users except for the starter plan, which is limited to 1 client.
  • Keap charges an additional $29 for each extra user beyond the 2 users in the Pro plan and 3 users in the Max plan.
  • GoHighLevel’s unlimited users and accounts make it suitable for diverse business structures, while Keap may be more suited for smaller businesses with fewer users.

In summary, GoHighLevel distinguishes itself from Keap by offering more affordable pricing plans with unlimited users, white-labeling options, reputation management features, and flexibility in creating multiple accounts. These features make GoHighLevel a versatile and cost-effective choice for businesses of varying sizes and structures.

Go High Level vs Infusionsoft (Keap): Final Thought

As we conclude the comparison between Go High Level and Infusionsoft, it’s clear that both platforms function as comprehensive all-in-one marketing solutions. Keap, particularly suitable for those initiating small businesses, offers features that are approachable and easy to comprehend.

However, upon a thorough analysis of the feature sets provided by both platforms, Go High Level emerges as a more robust and cost-effective solution compared to Keap. The diverse and comprehensive functionalities offered by Go High Level, coupled with its pricing structure, make it a more compelling choice for businesses seeking a powerful and budget-friendly marketing platform.

See more: What is Go High Level? Everything You Need to Know 2024

Rate this post

Leave a reply