TruConversion Review + Lifetime Deal – Worth it in 2024?

TruConversion Review

TruConversion Review + Lifetime Deal – Worth it in 2024?

TruConversion is software designed to assist marketers in tracking and optimizing their sales channels through features such as heatmaps, session recordings, and form analytics. Recently, they’ve launched a lifetime deal on AppSumo with three available pricing tiers.

In this comprehensive review, I’ll delve into the following topics:

  • What is TruConversion and how does it work?
  • Key features and benefits of using TruConversion
  • Details about TruConversion pricing and lifetime deal
  • Ideal customer persona and use cases
  • Advantages compared to competitors like Hotjar and Google Analytics
  • Integration with other software
  • User experience and ease of integration
  • Training options and customer support
  • Pros and cons of TruConversion
  • Frequently asked questions about the lifetime deal
  • Verdict – Is the TruConversion lifetime deal worth it?

Let’s get started!


What is TruConversion and How Does It Work?

TruConversion is a software solution empowering marketers to visually track the performance of their website channels. It offers heatmaps, session recordings, form analytics, and other tools to identify gaps and opportunities for optimizing your conversion channels.

The core objective of TruConversion is to assist marketers in boosting conversions by pinpointing precisely where website visitors are clicking, scrolling, and exiting.

What is TruConversion and How Does It Work

Key Features:

  • Smart Channels: Build and visually monitor website channels with conversion benchmarks. View overall performance and page-specific statistics.
  • Heatmaps: See where visitors click, tap, and scroll on each page to optimize content.
  • Session Recordings: View session recordings of individual users to understand behavior.
  • Form Analytics: Obtain conversion rates, abandonment rates, etc. for each form field.
  • Surveys: Create and deploy micro-surveys to gather customer feedback.

With these tools, TruConversion aims to eliminate guesswork and provide data-driven insights to optimize each step in your conversion funnel.

Key Features and Benefits of TruConversion

Now let’s delve deeper into some key features that TruConversion offers and why they are valuable:

Smart Funnels

TruConversion enables you to visually map out your website channels within the application. You can add multiple pages, set custom conversion goals, and standard conversion rates for each step.

This eliminates the complex setup process required to track goals within an analytics platform. You get a dedicated channel tracking tool without much hassle.

The intelligent channel overview page displays the overall conversion rate and highlights any steps that are underperforming compared to your benchmarks. This allows you to easily identify and prioritize optimization opportunities.

Smart Funnels


Heatmaps reveal where visitors click, scroll, and focus their attention on each page. TruConversion’s dynamic heatmaps track user behavior in real-time and allow you to filter data in multiple ways.

This helps identify distracting elements to be removed, key content areas to emphasize, ideal locations for calls to action, etc.

You can also activate heatmaps based on channel steps to only collect data when it’s most crucial. This leads to targeted, actionable insights as opposed to overwhelming amounts of data.


Session Recordings

TruConversion enables you to view recordings of individual user sessions on your website. This helps understand behavior patterns and identify weaknesses or drop-off points.

A key advantage is that recordings can be triggered based on actions rather than just page views. For example, you can set recordings to only activate when someone accesses the checkout page or skips a form.

By focusing on relevant sessions, you avoid data overload and quickly diagnose issues.

Session Recordings

Form Analytics

Optimizing forms is crucial for generating leads and conversions. TruConversion provides in-depth analysis on all your forms and fields.

You can view field-level data such as completion rates, time spent, and abandonment rates. This quickly highlights weaknesses in your forms, such as complex fields causing drop-offs.

Form analytics ensures you identify and address conversion-limiting issues.

Form Analytics

Micro Surveys

TruConversion allows you to embed micro-surveys on your website to collect customer feedback. This provides qualitative data to complement quantitative analysis.

Surveys can be triggered by actions or steps within the funnel. For example, you can set up an NPS survey to appear after a purchase or when abandoning a form.

The ease of creating and deploying surveys translates to gaining more contextual insights from customers, enabling you to optimize the experience.

These are just some of the key features that make TruConversion a powerful optimization tool for marketers. Next, let’s consider ideal use cases.

Micro Surveys

Who is TruConversion Ideal For?

TruConversion is tailored for digital marketers, conversion rate optimizers, agencies, and businesses with a focus on driving conversions online.

Here are the top use cases:

  • Underperforming campaigns: Diagnose issues hindering your campaigns using heatmaps, recordings, and surveys to quickly find winning strategies.
  • New or redesigned websites: Monitor interaction levels and conversions on your redesigned website to immediately identify any user experience issues.
  • Lead generation: Utilize form analytics to optimize your lead generation forms for higher conversions.
  • Payment optimization: Identify barriers in your checkout process through on-field analysis and session recordings to reduce cart abandonment.
  • Agencies: Audit clients’ websites and campaigns to provide in-depth insights and reports on optimization.
  • A/B testing: Understand how test variants impact user behavior and conversions.
  • Email/PPC traffic: Attribute heatmaps and session data to different traffic sources.

In summary, TruConversion is most valuable for marketers focused on optimizing user experience and conversions. Visual data makes it easy to diagnose issues and identify high-impact optimization opportunities.


TruConversion vs Competitors

Now let’s examine how TruConversion compares to some common competitors:

TruConversion vs Hotjar

Hotjar stands as the most direct alternative, offering an equivalent set of features including heatmaps, recordings, surveys, etc. However, TruConversion boasts several advantages:

  • A more focused approach on conversion tracking through intelligent channels
  • Immediate form analytics
  • Options to trigger heatmaps and recordings based on actions
  • Overall, it’s more cost-effective

While Hotjar offers a broader feature set with visitor analytics, feedback polls, and channel visualization, TruConversion excels in optimizing conversions by providing powerful functionalities at a lower cost.

TruConversion vs Google Analytics

Google Analytics (GA) reigns as the top digital analytics platform with a plethora of data. However, it still lacks robust optimization and visualization features.

TruConversion bridges this gap for GA users by layering atop it with heatmaps, recordings, and surveys integrated with your GA data. This supplements the qualitative data that may be missing.

The key advantage over GA is TruConversion’s ability to distill data into actionable insights. GA provides raw data still requiring crucial analysis.

Thus, TruConversion complements platforms like GA with specialized optimization tools, saving time and effort.

TruConversion Integrations

TruConversion offers seamless integrations with various popular marketing and sales platforms to expand its capabilities:

  • Email Marketing: Integrates with AWeber, ActiveCampaign, Constant Contact, etc., to allocate heatmaps and record data for email campaigns.
  • CRM / Sales: Connects with HubSpot, ActiveCampaign, and other integrations to track channel sales performance.
  • E-commerce: Shopify, WooCommerce, BigCommerce, and others to optimize product pages and checkout.
  • Advertising: Integrates with Google Ads to view heatmaps and recordings based on traffic sources.
  • Analytics: Links with Google Analytics to supplement reports.
  • Form Builders: Connects with TypeForm, Google Forms, etc., to analyze form data.

These integrations allow for deeper insights into channels by combining TruConversion’s qualitative data with quantitative data from other platforms.


TruConversion Lifetime Deal Details

Now, let’s delve into the details of TruConversion’s pricing and lifetime deal:

TruConversion is currently offering lifetime access to their software on AppSumo with 3 pricing options:

Plan Price Key Details
Basic $69 1 user, 3 domains, 100k pageviews/month
Plus $119 3 users, 5 domains, 275k pageviews/month
Pro $279 20 users, 15 domains, 750k pageviews/month

All plans include full features such as heatmaps, smart channels, session recordings, etc. Users have the flexibility to upgrade or downgrade between plans, and usage complies with Fair Usage Policy. Additionally, there’s a 60-day money-back guarantee.

This means you pay a one-time discounted fee ($69 to $279) to use TruConversion indefinitely based on the chosen plan.

For context, TruConversion’s regular monthly prices are:

  • Basic Plan: $29/month
  • Plus Plan: $49/month
  • Professional Plan: $99/month

Thus, the lifetime deal offers significant long-term savings compared to monthly payments, especially for higher usage tiers.

Ease of Use and Onboarding

For any analytics software, user experience and onboarding process play significant roles in adoption.

TruConversion aims to provide intuitive, self-serving features for marketers. Here are some user-friendly highlights:

  • Visual Dashboard: The smart channel dashboard offers a comprehensive view of your website’s performance, with key metrics and recommendations prominently displayed.
  • Step-by-step Workflow: The platform guides users through each step, from setting up tracking to analyzing reports. The workflow is designed for users unfamiliar with analytics.
  • Interactive Guidance: Upon initial login, interactive guidance explains core features and platform navigation, replacing the need for lengthy tutorials.
  • In-App Support: Contextual help menu provides documentation for each feature, increasing user engagement without redirecting to external websites.
  • Templates: Pre-loaded templates for channels, surveys, and heatmaps are available for immediate use, reducing setup time.
  • Event-based Tracking: TruConversion allows you to activate data collection based on goals and events rather than complex rules, simplifying tracking of customer actions.

While the tool offers powerful functionalities, its focus on intuitive user experience ensures marketers can truly leverage the platform.

Customer Support and Training

In addition to ease of use, training resources and customer support also facilitate seamless adoption. Here’s an overview:

Support Options:

TruConversion provides the following support channels:

  • Standard Email Support – Standard email support is included with all packages. The average first response time is under 12 hours.
  • Priority Email – Across all packages, priority support representatives offer response times under 24 hours.

Therefore, higher-tier packages receive more priority support options and real-time assistance. However, overall, there are multiple contact channels available across the packages.

Training Resources

To enhance support, TruConversion offers:

  • Webinar Introductions – Weekly scheduled webinars provide insights into setup and core features.
  • Knowledge Base – A searchable library of guides, documentation, and troubleshooting tutorials.
  • Blog – Regularly updated blog posts and video content offer optimization tips and strategic insights.
  • Support Center – Self-help resources cover everything from account setup to technical issues.

The combination of live training, documentation, and self-help resources fosters robust growth. Users receive comprehensive training guidance from the outset.

Pros and Cons of TruConversion

Based on this comprehensive analysis, here are the key strengths and weaknesses of using TruConversion:


  • Powerful yet user-friendly channel optimization tool
  • Heatmaps, session recordings, form analytics, and surveys all in one platform
  • Focuses on conversion rate optimization rather than just analysis
  • Significantly cheaper compared to competitors due to robust feature set
  • Lifetime deal offers greater value compared to monthly packages
  • Generous pageview allowances at all price tiers
  • Smooth onboarding process and strong customer support


  • Less features compared to larger suites like Hotjar or Google Analytics 360
  • Lacks personalization features or A/B testing capabilities
  • Basic package allows only 1 user, thus limiting team collaboration
  • Phone support only available in the highest Pro package
  • Unable to customize heatmaps or session recording triggers beyond predefined events

Overall, the strengths of powerful yet user-friendly conversion optimization tools at an affordable price outweigh the weaknesses for most digital marketers.


FAQs About the TruConversion Lifetime Deal

Below are the answers to some common questions regarding TruConversion’s lifetime deal on AppSumo:

How long will I have access to TruConversion?

You will have lifetime access as long as TruConversion is in business and operating this product. The lifetime deal grants perpetual software usage rights.

Can I cancel or get a refund?

Yes, AppSumo offers a 60-day money-back guarantee for all transactions. Therefore, you can request a full refund within 60 days if you are not completely satisfied.

Will I have access to new features added later?

Yes, your lifetime deal includes rights to all updates and enhancements that TruConversion implements for the platform across all package tiers.

Can I switch between pricing tiers?

Absolutely, you can upgrade or downgrade between Basic, Plus, and Pro tiers at any time based on your needs. You only need to pay the price difference between the package costs.

Are there any contracts or commitments?

No, there is no need for long-term contracts or commitments. You can cancel anytime without penalty. Lifetime access refers only to perpetual software usage rights.

How many domains can I track?

The domain limit is: Basic – 3 domains, Plus – 5 domains, Pro – 15 domains. You can track the allocated number of websites within your chosen package.

Do I get discounts on other TruConversion products?

Currently, the lifetime deal includes access only to TruConversion’s core website analytics product, excluding any additional or supplementary products. Those would need to be purchased separately.

Hope these answers address some common questions! Feel free to reach out to TruConversion support for further details.

Verdict: Is TruConversion Worth the Investment?

In conclusion, let’s summarize whether the TruConversion lifetime deal brings attractive value:

For digital marketers and agencies focused on driving conversions, TruConversion offers a visually intuitive yet powerful optimization suite at a very affordable price.

The combination of heatmaps, session recordings, form analytics, and surveys within one platform eliminates the need for using multiple tools.

While platforms like Google Analytics may provide more data, TruConversion condenses findings into actionable insights for truly enhancing optimization capabilities.

Of course, the greatest value comes from the enormous long-term savings compared to monthly packages – costing just a one-time fee ranging from $69 to $279 for lifetime access.

For small teams or individuals optimizing multiple websites, the low price brings robust functionality at a fraction of the cost compared to competitors.

Overall, if you need an easy-to-use CRO and channel optimization platform, the TruConversion lifetime deal on AppSumo offers exceptional value.

The 60-day money-back policy also allows risk-free trial and firsthand experience of the benefits.

Seize the limited-time pricing today to boost your conversions with data-driven insights!


See more: WordHero Review 2024: Unlimited Words & AI Detection Free?

5/5 - (1 vote)

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