How Video Tool Pictory Streamlines SEO Content Production

Video Tool Pictory

How Video Tool Pictory Streamlines SEO Content Production

Pictory is a video editing platform designed to help content marketers easily create videos. Users can produce professional-quality videos from text scripts, complete with authentic AI voices, suitable scenes, and music.

We sat down with Pete Bennet, Head of Development at, to discuss how Surfer has become an indispensable part of their content marketing strategy, empowering their team to overcome previous content challenges and streamline their SEO workflow.

Pictory’s Challenge

When Pete took on his role at Pictory, he identified content marketing as one of the key drivers of the company’s growth.

Pictory faced multifaceted challenges revolving around the need for effective, SEO-friendly content marketing.

A common challenge among rapidly growing companies is the desire to capitalize on organic traffic without having to pay for it.

Click here to sign up for a Pictory AI trial free

Promo code “VIDNUME” offers a lifelong 20% discount

SEO expertise

While Pictory’s marketing team is capable, they don’t necessarily have to be SEO experts. This poses a challenge because Pete, the current leader, doesn’t have enough time to train them in the nuanced field of SEO.

This issue arises from their ambitious content production goal of up to three blog posts per day.

With such high content production frequency, it’s crucial to have a structured and sensible workflow in place.

Fragmented SEO tools

While each tool serves a purpose, the lack of integration makes the process cumbersome and inefficient.

Rather than juggling multiple SEO tools and platforms like Google Search Console, Pictory aims to invest in a scalable workflow to streamline their content publishing.

“I want to try to bring everything into one platform where we can build our workflow rather than having to go out and piece everything together… because, right now, we’re publishing one to two, sometimes even three blog posts a day, and that means the team needs a structured workflow instead of piecing together different tools.” – Pete Bennet, Head of Development at Pictory

Using different tools has made this challenging, leading to inefficiencies in time and effort that they can’t afford.

Ultimately, while cost isn’t the main concern, the idea of paying for multiple subscriptions to various tools becomes less appealing than a unified solution.

Pete emphasizes the necessity of an all-in-one platform capable of handling everything from keyword research and content creation to SEO optimization and direct publishing to their blog.

The solution

Before settling on Surfer, Pete and his team explored other options to address their content needs.

They found that the search engine optimization tools they tried weren’t user-friendly and lacked workflow integration, especially for writers unfamiliar with SEO. The complexity of these tools made them less suitable for Pictory’s team, which needed a simpler, more user-friendly platform.

Ultimately, the decision was made to find a tool that struck a balance between technical capabilities and ease of use, while also integrating seamlessly into their workflow.

Click here to sign up for a Pictory AI trial free

Promo code “VIDNUME” offers a lifelong 20% discount

All-in-One Platform

Surfer offers an all-in-one solution, eliminating the need for using multiple SEO tools. This sensible approach helps the team focus easily on what they do best: creating content.

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User-Friendly Interface

Pete likened Surfer’s Content Editor to a “GPS for SEO,” emphasizing its user-friendly nature. Surfer’s user-friendly interface allows new team members to produce professional-level content with ease.

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“… Now I don’t need SEO experts anymore. I need good writers, and I need writers who understand SEO. But really, we tend to see Surfer as a GPS that takes us where we need to be in terms of SEO.” – Pete Bennet, Head of Development at Pictory

Surfer has emerged as the top choice to meet Pictory’s needs because it provides a comprehensive, all-in-one platform that their team, regardless of their expertise in SEO, can easily apply.


By leveraging Surfer’s Keyword Research, Content Editor, and AI Writing features, Pictory has been able to increase their content output from 2 blog posts per month to approximately 10 blog posts per week.

Pictory has also utilized Surfer AI to generate content alongside hiring writers.


Pictory’s experience with Surfer underscores the tool’s effectiveness in streamlining the content creation process and enhancing SEO efforts. Utilizing Surfer’s suite of tools means Pete and his team can focus their efforts on producing high-quality content in their niche expertise without needing to delve into the intricacies of SEO.

Often, companies want to integrate SEO into their marketing campaigns but delay due to a lack of search engine tool expertise. With tools like Surfer’s Content Editor, you don’t need to be an SEO expert or hire one.

Pete is keen on scaling up the use of Surfer to align with his team’s growth and is eagerly awaiting the results of their newly optimized content strategy.

Click here to sign up for a Pictory AI trial free

Promo code “VIDNUME” offers a lifelong 20% discount

See more: Katteb 2024 Review: Fact-Checking AI Content Beast or Flop?

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