What is Go High Level? Everything You Need to Know 2024


What is Go High Level? Everything You Need to Know 2024

Navigating the Challenges of Agency Management with Go High Level

Running an agency presents numerous challenges, from managing clients and staff to handling finances and fostering business growth. The complexities involved often lead to the failure of many agencies attempting to navigate this journey alone.

However, the dynamics change when you have a dedicated team working collaboratively to propel the agency towards success.

That’s where Go High Level comes in.

Positioning itself as the go-to solution for agencies, Go High Level (also referred to as Gohighlevel, High Level, or GHL) offers an all-in-one tech stack tailored for agencies and marketers. By consolidating various functionalities, it eliminates the need for multiple tools, streamlining and simplifying the management processes for smoother agency operation.


  • GoHighLevel is an all-in-one marketing and customer relationship management solution.
  • It is designed for small business owners and entrepreneurs.
  • It offers tools to manage and nurture the customer journey from start to finish.
  • It includes contact management, email marketing, sales funnels, appointment booking, lead communication, pipeline management, landing pages, and more.
  • It saves time by automating many repetitive tasks.

Understanding GoHighLevel

GoHighLevel is a software solution crafted to streamline customer relationship management, automate sales processes, and enhance lead generation efforts. In the complex landscape of business operations, having an extra set of capable tools becomes crucial, and this is precisely where CRM solutions like GoHighLevel prove invaluable.

Founded by Shaun Clark in 2018, GoHighLevel, or simply “HighLevel,” is dedicated to assisting small businesses and agencies in automating and scaling their operations. The nomenclature “GoHighlevel” is commonly used interchangeably with “Highlevel,” as the original domain name Shaun desired was “Highlevel,” but due to unavailability, he opted for “Gohighlevel.com.”

How Does GoHighLevel Work?

Go High Level operates on a subscription-based model, providing invaluable assistance to agencies in effectively managing and expanding their businesses.

Gohighlevel helps you run your agency smoothly and efficiently so you can focus on what you do best: delivering amazing results for your clients.

Key Features of GoHighLevel:

  1. Create Converting Sales Funnels: GoHighLevel simplifies the process of creating high-converting sales funnels, enabling you to do so swiftly and efficiently.
  2. Website Building: Beyond funnel creation, GoHighLevel serves as a website builder, allowing you to craft a website and connect a domain effortlessly.
  3. Landing Page Construction: Craft compelling landing pages tailored to your offers, enhancing your marketing effectiveness.
  4. Comprehensive CRM: The CRM feature aids in managing and nurturing client relationships, ensuring you stay on top of projects without losing track.
  5. Appointment Scheduling and Calendar Management: Efficiently schedule appointments and manage calendars, optimizing your time and project coordination.
  6. Call Tracking: Keep a close eye on your calls, leveraging advanced call tracking features.
  7. Online Courses and Memberships: Utilize the platform’s membership site features to create and sell online courses and membership programs.
  8. Automated Email Marketing Campaigns: Leverage the power of automated email marketing campaigns to craft and execute effective marketing strategies.
  9. SMS Marketing: Seamlessly reach prospects through quick and easy SMS marketing, enhancing your communication channels.

In essence, Go High Level emerges as an all-encompassing solution, addressing the diverse needs of agencies and streamlining their operations for enhanced productivity.

Why Your Agency Needs A CRM and Automation tool

In the pursuit of scaling your agency, maintaining a holistic perspective amidst daily tasks becomes paramount. The saying “You can’t manage what you can’t measure” holds true, emphasizing the need for a tool that provides visibility into the broader landscape.

This is where a CRM (Customer Relationship Management) tool proves invaluable.

Understanding CRM: A CRM serves as a dynamic database, facilitating the tracking of contacts and interactions with clients, prospects, partners, and vendors. When wielded effectively, it becomes a compass guiding strategic resource allocation and ensuring the seamless operation of your business.

Benefits of CRM Usage:

  1. Client and Project Tracking: Keep a comprehensive record of clients and projects for informed decision-making.
  2. Sales Pipeline Management: Effectively manage and optimize your sales pipeline for enhanced performance.
  3. Marketing Campaign Management: Streamline the oversight of marketing campaigns for targeted and impactful outreach.
  4. Business Process Automation: Automate key business processes to improve efficiency and productivity.

In essence, a CRM acts as a strategic ally, empowering agencies to make informed decisions, allocate resources judiciously, and navigate the path to scalability with precision.

Is GoHighLevel Right for Your Agency?

GoHighLevel: Tailoring Solutions to Your Business Needs

While Go High Level offers numerous benefits, it’s essential to recognize that its suitability depends on specific business characteristics.

Not Ideal for Extensive E-commerce Inventories: Go High Level might not be the optimal choice for e-commerce stores with substantial inventories, especially for large-scale operations with numerous products and pages. However, it shines when applied to small e-commerce shops with a limited product range.

Perfect Match for Specialized E-commerce: The software proves highly effective for dropshipping ventures and e-commerce establishments focused on a single product. Its capabilities are well-aligned with the needs of smaller setups, fostering efficiency and streamlined operations.

Tailored for Agencies and Landing Page Creators: Agencies and companies engaged in creating multiple funnels and landing pages find Go High Level a perfect fit. It offers robust tools for crafting effective marketing channels and landing pages.

Empowering Affiliate Marketers and Dropshippers: Affiliate marketers benefit from leveraging Go High Level to promote offers through strategically designed funnels. Simultaneously, dropshippers can employ High Level to enhance their sales conversion processes.

Ideal for CRM and Marketing Automation: For small businesses focusing on client management, Go High Level serves as an excellent CRM and marketing automation tool. It provides the necessary features to streamline communication, project management, and billing.

Go High Level is Right for You If You Want:

#1. All-in-One Solution: Go High Level offers a comprehensive platform with a rich set of features tailored to ensure the success of your agency. It encompasses tools ranging from reputation management reviews, email marketing, contact management, billing, project management to reporting capabilities. Integration with third-party apps like MailChimp and Salesforce enhances its versatility.

#2. Simple and Intuitive Experience: Designed for both novices and experienced professionals, Go High Level CRM boasts a simple and intuitive interface. The platform’s modern design facilitates easy navigation across devices. The intuitive dashboard, equipped with customizable widgets, helps in efficiently tracking client data without the complexity of traditional spreadsheets.

Understanding how Go High Level operates and its potential impact on your agency is crucial when contemplating its adoption.

GoHighLevel Key Features


Below are the key features of Go High Level

#1. Funnel & Landing Pages Builder

go high level funnel

The Funnels & Landing Pages Builder from Go High Level empowers you to craft visually stunning landing pages effortlessly. Whether utilizing one-click templates or opting for custom designs, the process is streamlined for your convenience. Additionally, the builder supports the creation of multiple funnels, with the ability to seamlessly direct traffic directly from the dashboard.

Creating high-converting sales funnels becomes a breeze with Go High Level’s funnel builder. The platform provides a selection of funnel templates, enabling you to kickstart your projects within minutes. Moreover, you can establish a basic website and incorporate navigation using the same intuitive builder. High Level facilitates the acquisition of a custom domain, allowing you to enhance the appearance of your funnel and website.

With its drag-and-drop functionality, Go High Level’s builder offers a user experience comparable to premium funnel builders like ClickFunnels. However, it’s essential to note that while Go High Level shares similarities, some features found in ClickFunnels are not present.

For instance, ClickFunnels allows users to share their funnels with others, a feature not available in Go High Level. If you’re interested in a more in-depth comparison between ClickFunnels and Go High Level, continue reading for a comprehensive analysis.

#2. Marketing Automation

marketing automation

GoHighLevel presents a diverse array of marketing automation tools, encompassing email automation, social media automation, and landing page tracking. Each step of the automation process is fully customizable, allowing you to tailor campaigns precisely to resonate with your audience.

The Marketing Automation feature in GoHighLevel serves as a comprehensive tool for crafting and managing campaigns, sending emails, and gauging campaign performance. Leveraging GoHighLevel Marketing Automation, you can enhance your sales by systematically collecting data on the customer’s journey toward a purchase.

The platform enables strategic marketing of products through email campaigns and various advertising channels, fostering increased conversions. GoHighLevel Marketing Automation achieves this by establishing automated workflows, delivering follow-up messages at distinct stages of the buyer’s journey. For instance: Welcome Email > Product Demo Request > Product Demo Download > Product Sales Page > Checkout.

Each workflow comes equipped with its own tracking parameters, providing insights into the effectiveness of each stage in the sales funnel. To ensure optimal customer engagement, it’s crucial to set up a time window for sending SMS and emails, preventing messages from disrupting customers during inconvenient hours, thus preserving your brand reputation.

#3. High level Reputation Management

GoHighLevel’s CRM Reputation Management feature empowers you to oversee your customer’s feedback and reviews effectively.

With High Level, you gain complete control over your company’s image.

It enables you to dispatch “Review Requests” to your customers, encouraging them to share their experiences and opinions about your services on platforms chosen by you.

#4. Reporting & Analytics

Go HighLevel offers in-depth reports and detailed insights into your Facebook Ads campaigns, Google Ads campaigns, and website traffic across all channels, including social media, mobile devices, and desktop computers.

You can track the origins of your visitors, their activities on your website, and the duration of their visits. This feature allows you to assess your team’s performance, identify areas for improvement, and determine what strategies are effective.

How it Works: The Reporting dashboard consists of five sub-dashboards – Google Ads, Facebook Ads, Attribution Report, Call Reporting, and Appointment Report.

#5. Content Management

GoHighLevel simplifies the creation, editing, approval, publishing, and storage of content, making it accessible to everyone within the organization.

The content management system (CMS) in Go High Level offers an all-in-one solution for content management. With Gohighlevel CMS, you can:

  • Create new pages and posts with just a few clicks
  • Easily edit existing pages and posts
  • Schedule posts for future publication dates
  • Schedule multiple posts simultaneously to ensure your social media feeds are consistently updated with fresh content.

High Level provides a variety of elements for adding static content, and its website functionality can be extended with a DropInBlog integration.

Utilizing Drop-In-Blog for HighLevel enhances your blogging experience, making it easy to install and use while ensuring a functional, SEO-friendly blog.

#6. CRM and Pipeline Management

GoHighLevel’s CRM and Pipeline Management operate in the following manner:

  • Integrated Platform: GoHighLevel serves as an integrated platform, seamlessly integrating with Salesforce, Pipedrive, and other platforms. This integration provides a comprehensive view of your pipeline across all accounts.
  • Mobile-Friendly: GoHighLevel is accessible on mobile devices, allowing you to track leads and manage accounts from anywhere, using any device. With its responsive design, the platform ensures a seamless experience on various devices, including phones, tablets, and desktop computers. This flexibility ensures you never miss an opportunity, even when away from your laptop.
  • Real-time Data Insights: This feature offers valuable information for on-the-fly decision-making. Sales representatives can gauge the immediate impact of their efforts in real time. This eliminates the need to wait until after closing deals for invoice updates, enabling quicker decisions on pricing and prioritizing deals for the upcoming week or future quarters.

#7. Booking and Online Appointment Tool


GoHighLevel’s appointment tool provides essential calendar features, allowing you to create and share calendars easily. Clients or customers can navigate through the calendar to view all your appointments seamlessly. You can generate your calendar from the Settings dashboard and embed it into your funnels for added convenience.

#8. Go High Level SMS Marketing

Go High Level SMS Marketing is a robust feature enabling direct messaging to customers via their mobile phones. Whether for marketing, promotions, or customer support, this tool serves various purposes.

Key features include:

  • Bulk Messaging: High Level’s SMS feature enables simultaneous messaging to multiple clients, eliminating the need for an external bulk SMS service provider.
  • Reply and Monitoring: Users can reply to messages and view delivery reports directly from the account dashboard.
  • Visual Text Editor: The platform offers a visual text editor with a preview feature, displaying how the message will appear on a mobile phone, enhancing the overall user experience.
  • Tracking and Monitoring: Users can send, record, and monitor text messages, tracking clients’ progress through the buyer’s journey.
  • User-Friendly Interface: The SMS interface mirrors popular messaging apps like WhatsApp, ensuring ease of use and navigation.

#9. Membership Sites


Gohighlevel empowers users to create membership sites for selling premium products or migrating existing membership sites for course creators. The dashboard, while appearing basic, delivers results comparable to platforms like Teachable. Users can add custom domains to their membership sites and utilize a visual editor to modify the course outline.

Key Features:

  • Customization: Tailor the design of the membership site landing page and edit the course outline using the visual editor.
  • Video Content: Users can upload video course content, enhancing the learning experience.
  • Visual Appeal: Include an image snippet and a compelling title for the course outline to engage users effectively.

#10. Mobile App

The GoHighLevel Mobile App caters to the needs of agencies, ensuring convenience on the go. The app offers the following features:

  • Build Client Profiles: Easily create and manage client profiles, providing quick access to essential information like addresses and contact details.
  • Sales Leads Creation: Generate new sales leads through email or phone directly from the mobile app. Import existing leads from MailChimp, HubSpot, or Ontraport accounts into the CRM.
  • Project Management: Seamlessly create new projects directly from your mobile phone, ensuring efficient workflow management.

#11. GoHighLevel Integrations

GoHighLevel, as an all-in-one marketing solution, ensures flexibility by allowing integration with various applications. Users can seamlessly incorporate their favorite apps into the GoHighLevel ecosystem, enhancing the overall functionality.

Key Points:

  • App Compatibility: GoHighLevel doesn’t limit users; instead, it supports the use of their preferred applications.
  • Webhooks: Integration extends to webhooks, enabling data transmission effortlessly.
  • Zapier Integration: Utilizing webhooks, users can connect to Zapier, which supports numerous popular apps. Zapier’s extensive library includes well-known apps like MailChimp, ActiveCampaign, ConvertKit, and more.
  • Supported Integrations:
    • WordPress
    • Paypal
    • Mailchimp
    • Calendly
    • ActiveCampaign
    • Pipedrive
    • Leadpages
    • Jotform
    • Kajabi
    • Typeform
    • Teachable
    • WUFOO
    • Call Tracking Metrics
    • Schedule Once
    • SurveyGizmo
    • WIX
    • Squarespace
  • Expanded Integration List: Explore the complete list of integrated apps and features in the comprehensive GoHighLevel feature documentation.

Read The Complete GoHighLevel Feature

Comparing Go High Level to Other Platforms

GoHighLevel seamlessly integrates the standout features of ClickFunnels, Unbounce, LeadPages, and various others, consolidating them into a user-friendly platform.

Within the Go High Level platform, you have access to a comprehensive suite of tools to effortlessly construct online sales funnels that boast high conversion rates. From A/B testing and advanced analytics to creating landing pages and lead magnets, GoHighLevel provides a one-stop solution for all your needs.

Go High Level vs. ClickFunnels

The primary distinction between GoHighLevel and ClickFunnels lies in functionality and their respective target audiences. GoHighLevel is specifically designed for agencies seeking robust, all-in-one marketing and CRM solutions.

On the other hand, ClickFunnels targets marketers and online businesses looking for a more comprehensive funnel and landing page builder.

Now, let’s delve into a comparison of both platforms in terms of basic functionality, pricing, support, and training.


Click Funnels stands out for its emphasis on funnels, offering guided beginner-friendly templates to facilitate a smooth start. The platform also boasts a noteworthy split-test feature, allowing users to build side-by-side funnels with slight variations for performance comparison.

ClickFunnels excels in training, providing numerous free and paid resources, including the valuable “One Funnel Away” training by ClickFunnels founder Russell Brunson.

Go High Level’s standout feature is its Conversations Dashboard, allowing users to create automated campaigns while seamlessly integrating manual messaging.


Both platforms offer live chat and email support options. However, Go High Level takes it a step further by providing video support for all users.

ClickFunnels outsources its support, and the video support option is limited to the $2500 plan or as part of the priority support option. ClickFunnels does, however, offer group Zoom calls as an additional support avenue.


Both platforms provide various payment plans. ClickFunnels and GoHighLevel both have a starting point of $97, but the inclusions in this plan differ significantly.

With ClickFunnels’ $97 plan, you get a funnel builder and domain; however, you need to integrate a separate software for sending emails and text messages, which may not be ideal for some users.

On the other hand, GoHighLevel’s Agency Starter Plan at $97/month includes all necessary features right from the start. The key difference lies in the fact that the $97 GoHighLevel plan limits you to just one account.

So, if you are initiating your agency, this plan would be suitable for managing one client. Alternatively, you can opt for this plan if it aligns with your agency’s needs.

In conclusion, if you run an agency, GoHighLevel is considered a better option. It offers more features at a more affordable price point without compromising on quality.

GoHighLevel VS Active Campaign

Comparing gohighlevel with Active campaign

Customer Support:

ActiveCampaign offers chat and email support across all plans. However, phone support is exclusive to the Enterprise plan.

In contrast, all Go High Level users enjoy a more comprehensive support package. This includes live chat, live Zoom support sessions, concierge migrations, and access to a free Facebook community.


ActiveCampaign provides robust training resources, including extensive knowledge bases, video courses, and a community forum. For a more personalized approach, a one-to-one training program is available starting from the Plus plan.

While Go High Level is a newer platform and has fewer resources available, it compensates with various support options for users.


ActiveCampaign limits users to sending text messages without the capability to receive responses.

On the other hand, Go High Level stands out in terms of functionality. Users can send not only text messages but also emails, Facebook Messages, Instagram Direct Messages, Google Chats, and WhatsApp messages. Additionally, Go High Level allows users to respond to messages across these platforms, providing a more versatile communication solution.

GoHighLevel Pricing- Monthly and Yearly Cost


Here is a breakdown of Go High Level pricing, detailing the costs associated with using the platform.

Agency Starter Account ($97/month):

The Go High Level CRM Starter Account, priced at $97 per month, is an excellent starting point for establishing your CRM and launching your agency. Although limited to one account, this plan includes all essential features necessary for managing clients, projects, tasks, and keeping track of vital documents and files.

Designed with small agencies and freelancers in mind, the GoHighLevel CRM Starter provides an easy-to-use, cost-effective solution with all the fundamental features needed by smaller businesses. If you’re operating on a tight budget, this plan is an ideal starting point. Go HighLevel also offers a 14-day free trial for you to explore its capabilities.

However, if you find yourself requiring more advanced features beyond the basics, upgrading to the Go High Level Unlimited Account would be the next step.

Agency Unlimited Account ($297/month):

Priced at $297 per month, the Agency Unlimited Account encompasses all the features of the CRM Starter account and offers additional benefits. This plan allows you to connect with an unlimited number of clients and employees, providing the flexibility to create an unlimited number of projects and tasks.

Furthermore, the Agency Unlimited Account provides enhanced access to reports and dashboards, facilitating easy tracking of your agency’s progress over time.

White Label Mobile App + Custom Zap Upgrade


One remarkable feature offered by GHL is its White Label Mobile. Priced at $497 per month, this upgrade is particularly suitable for marketing agencies operating within the six and seven-figure range.

The White Label mobile app is completely customizable, allowing you to showcase your company name and enabling clients to monitor the results of marketing campaigns seamlessly.

As an added benefit, the HighLevel team will craft a branded Zapier integration specifically for your brand, enhancing the overall branded appearance of your agency. It’s important to note that the white label feature is not available as a standalone plan; you must have an Agency Unlimited Account before gaining access to this advanced customization option.

Distinguishing Between HighLevel Starter Agency Account and Agency Unlimited Account

The primary distinction between these two plans lies in the absence of limitations on the number of users, projects, or tasks for the Agency Unlimited Account.

If you find yourself uncertain about which plan is best suited for your needs, we suggest commencing with the Starter plan. This allows you to familiarize yourself with the functionalities of GoHighLevel before considering an upgrade or the addition of new clients.

Alternatively, you can opt for a 14-day free trial to experience the platform firsthand and determine which plan aligns best with your requirements.

Go HighLevel Frequently Asked Questions

Let’s see some of the most frequently asked questions about GoHighLevel

Tools Replaced by GoHighLevel:

GoHighLevel serves as a versatile replacement for a multitude of tools, including ClickFunnels, Mailchimp, Teachable, WordPress, ActiveCampaign, Pipeline, Kartra, Calendly, Hubspot, SalesForce, Woodpecker, and many others.

Is GoHighLevel a CRM Tool?

Indeed, Go High Level is an all-in-one marketing software that offers comprehensive customer relationship management (CRM) services to marketing agencies and business owners. The GoHigh Level CRM empowers users to manage various aspects of their clients’ businesses, encompassing sales funnel management, lead tracking, outbound calling, SMS and voice calls, follow-up sequences, and meeting scheduling.

Are Emails, SMS, and Voice Calls Included in High Level Plans?

The Agency Starter Plan, priced at $97, provides an all-encompassing package right from the start. This includes emails, SMS, complete marketing funnels, survey builders, marketing services, a power dialer, and even a custom domain provider. While the Agency Starter Plan is limited to one account, it is well-suited for those just starting out or managing a single client. Alternatively, it can be utilized for smaller agencies looking for comprehensive marketing tools.

Custom Domains in GoHigh Level:

Certainly, GoHigh Level supports the use of custom domains. Users have the option to navigate to the settings and seamlessly connect a custom domain or subdomain to their membership site. The process involves visiting “Settings > Custom Domain,” and for those interested in a custom subdomain, they can go to “Settings > Site Details.” It is important to note that domains or subdomains utilized for membership sites must be unique.

White-Label App with GoHigh Level:

Indeed, GoHigh Level provides the option to acquire a white-label package for an additional $497 per month. This package not only includes the white-label app but also incorporates a Zapier setup tailored to your brand. Furthermore, a white-labeled reviews app is part of this comprehensive package.

Funnels Limitation in GoHigh Level:

Unlike some funnel builders like ClickFunnels, GoHigh Level stands out by offering unlimited funnels to enhance your marketing efforts. Whether using GoHigh Level templates or building a new funnel from scratch for your business, there is no set limit on the number of funnels you can create. This flexibility allows you to tailor your marketing strategies according to your specific needs and objectives.


GoHigh Level transcends the boundaries of a conventional marketing platform; it stands as a comprehensive Sales, Marketing, and Business Automation solution. This dynamic platform empowers users to construct and automate various facets of their online presence, including websites, funnels, landing pages, SMS marketing campaigns, email marketing, and search engine optimization.

With a robust CRM and pipeline management system, GoHigh Level facilitates the creation of customized pipelines tailored to your company’s products or services. This encompasses effective management from lead generation to the final stages of the sales process.

Notably, GoHigh Level offers the integration of Twilio for automated text messaging follow-ups, enhancing engagement and communication. Additionally, the platform features a user-friendly online appointment and booking tool.

Rather than simply marveling at its capabilities, take the initiative to explore GoHigh Level now if you haven’t already experienced its myriad functionalities.

See more: GoHighLevel for Digital Agency: [Success Template]

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